MEET OUR FOUNDER, CHAD NELL

The visionary founder of FUCK YES! Tequila, CHAD exemplifies the brand's daring ethos both professionally and personally. A UCLA alum and former member of the Diavolo Dance Theater, Chad is an award-winning filmmaker and stuntman with a rich history in promotions and marketing. From helming booze cruises in Waikiki at 16 to orchestrating massive Spring Break events in Cancun, his journey includes roles with Maxim Magazine, Nintendo, and as a Chief Marketing Officer for a leading YouTube personality.

Post-pandemic, Chad's deep meditation inspired the FUCK YES! concept, fusing his zest for life with entrepreneurial acumen. Influenced by icons like LIQUID DEATH’s Mike Cessario, ZAPPOS's Tony Hsieh, THE CHIVE’s John and Leo Resig, and VIRGIN’s Sir Richard Branson, Chad's infectious laugh and commitment to fun define the brand's spirit.